Hej allihop. Min första text här ska, precis som mina kommande texter (förhoppningsvis), hålla sig kring rubriken "Mat I Media". Den stora nyheten i amerikansk, kommunistisk branschmedia (New York Times business-del) igår var att Uncle Ben, mannen bakom det glada humöret på dina rispaket, har fått en promotion. Från och med den här veckan är han "chairman", och alltså inte längre den glade husneger som Uncle Ben-kritiker har sett honom som genom åren. Ben har fått ett potent skrivbord på sitt väldesignade kontor, men inget efternamn.
På Bens kontor finns många klickbara pinaler, bland annat en samling priser som han har fått (av "the man"). En pokal är för "the best side dish", en annan heter "Golden Bow Tie Award". Ben förklarar själv: "I am extremely honored to have been the recipient of the Golden Bow Tie Award. This innovation of sartorial splendor has been a fixture of my wardrobe since my mother presented me with my very first one, which to this day I still wear proudly. I now own almost as many bow ties as varieties of my rice".
Man kan också titta i Uncle Bens kalender. På måndag ska han signera kopior av "Riche To Riches". På onsdag ska han skicka ut dem. Sedan ska han resa till Australien för att träffa aboriginer och berätta om sitt nya urbefolkningsvänliga ris.
Ben, från början en enkel och svart man, har helt enkelt kommit upp sig. Vincent Howell, chef för Masterfoods, som gör Uncle Bens, är så lycklig att han balanserar mellan verklighet och fiktion i sin kommentar till New York Times:
“What’s powerful to me is to show an African-American icon in a position of prominence and authority,” Mr. Howell said. “As an African-American, he makes me feel so proud.”
Läs om 'et:
http://www.nytimes.com/2007/03/30/business/media/30adco.html?_r=1&oref=slogin
Eller surfa bara in på www.unclebens.com
11 comments:
Chairman Uncle Ben lackade och plockade bort bilderna?
fixat nu, men ja: förmodligen. han har mkt mer inflytande nu.
Ionintept
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